Monday, December 14, 2009

TOMS Shoes

According to the TOMS Shoes website, "TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about." And that's just what it does. For every pair of TOMS Shoes you buy (and now some other stuff, too) TOMS donates one pair of shoes to a child in need (maybe in Ethiopia). Think about it! In addition to getting a good feeling for helping a child who's family cannot buy them shoes, you also get an awesome pair of shoes (and with Christmas coming up, they make great gifts). But why shoes? According to TOMS Our Movement page,
"Most children in developing countries grow up barefoot. Whether at play, doing chores or just getting around, these children are at risk.

Walking is often the primary mode of transportation in developing countries. Children can walk for miles to get food, water, shelter and medical help. Wearing shoes literally enables them to walk distances that aren't possible barefoot.

Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected. The leading cause of disease in developing countries is soil-transmitted parasites which penetrate the skin through open sores. Wearing shoes can prevent this and the risk of amputation.

Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.

There is one simple solution...SHOES.

Of the planet's six billion people, four billion live in conditions inconceivable to many. Lets take a step towards a better tomorrow."


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